The DD Virus
Last week, after lunch at a bistro on Rittenhouse Square, I dropped in at the Comcast Center to look at the huge video screen—a digital mural—in the lobby. I had written about the screen two years ago, finding it captivating, and since the content regularly changes, I thought it would be fun to see it again. I watched for a while and found my attention wandering. The material seemed less creative, less witty and sophisticated, more predictable. Apart from an interminable clip of close-ups of baseball players in action, the segments seemed shorter, too. Then it dawned on me.