WHAT’S IN A NAME

blank-nameplateMichael Kimmelman in a New York Times article on a new Italian winery near Florence, identifies the architect as Archea. There is no Architetto Archea, it’s a made-up name. While most architecture firms continue to be named John Doe Associates, the use of invented names is increasingly common. There are the mega-practices Aecom and Aedas, the mainstream Ennead (originally Polshek Partnership), cutting-edge SHoP, and the recently disbanded Office dA. Some of the made-up names involve arcane wordplay–Coop Himmelb(l)au, Mecanoo, Asymptote, Arch-Tectonics–and some seem calculated simply to grab our attention, like the Danish firm BIG (Bjarke Ingels Group),

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SO MANY CLASSES, SO LITTLE TIME

Architectural curricula have changed in the last several decades. First, they are shorter. Architecture, since it concerns creativity, takes time. The original course of study at the École des Beaux-Arts recognized this; you simply kept at it until you were considered ready to leave. Modern architecture programs used to be five or six years. Since they devoted  time to general subjects, this usually meant about four years of intensive architecture study. In the 1970s, most universities followed Harvard’s lead and made a three-year Master the professional degree. The problem was that a BA degree didn’t really prepare students for a career in architecture,

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MAKE A STATEMENT

I came across a term new to me in an architectural magazine today. The writer was speculating about whether Jeff Bezos would have an influence on the design of the new headquarters of the Washington Post. “One question is whether the newspaper’s new owner wants a statement building,” he wrote. A statement building! It struck me as a sad commentary on the present state of architecture that what at one time would have been called simply good design had now been elevated to the status of a “statement.” And a statement of what?

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CORPORATE HOMES

In the midst of the astonishing sale of the Washington Post to Jeff Bezos, a related announcement has received less attention: the newspaper will be getting a new home. Developers have been invited to make proposals, and while the final choice has not yet been made (and given the sale of the paper, who knows?), some of the alternatives have been made public. The architects include the usual megafirm suspects, and the designs are equally predictable–buildings for anybody, anyplace. What a difference when the Chicago Tribune held a well-publicized architectural competition in the 1920s for its home,

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TWINKLE, TWINKLE LITTLE STAR

starsGuy Horton wrote an article recently in ArchDaily on starchitects. He included a number of comments by various architecture critics and observers (including your truly). I was struck that many of my colleagues called for “retiring” the term–whatever that means–as if it were primarily about semantics. It’s not, it’s primarily about money. Just as certain Hollywood actors can make a film script into a bankable movie, certain architects can add monetary value to a project (with donors, buyers, the general public). That is why the acting star and the designing star get paid more.

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LACMA FOLLIES

pzSomebody asked Renzo Piano what is was like to design an addition–the Broad Contemporary Art Museum–to the Los Angeles County Museum of Art. “As I already told you, it’s very frustrating to play a good piece by a string quartet in the middle of three badly played rock concerts,” he responded. As I wrote in Slate: “Piano was referring to the existing museum buildings, whose architecture is pretty bad, as if a shopping mall had been converted into a cultural facility. But after sitting in the outdoor cafe, watching groups of excited children running across the roofed plaza and teenagers wandering in off the street,

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GEHRY’S TEMPLE

Gehry-Eisenhower-Mermorial-6James Stirling once said, “Architects have always looked back in order to move forward.” That is precisely what Frank Gehry did in his original design proposal for the Eisenhower Memorial: in a city of classical temples he created a roofless temple, albeit magnified to suit the scale of the 4-acre site. It was obvious that he was looking back to the Lincoln Memorial (an alternative version, a circle of columns, channeled the Jefferson Memorial). Gehry hung a giant mesh tapestry from the columns, but their prime purpose was not to support the tapestry but to define a space.

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VALUE ADDED

The standing of a profession is a measurable calculus, a function of what it brings to the table. Doctors heal, lawyers navigate the complexity of the law, accountants do the same for the tax system, engineers solve problems, whether it is going to the moon or shrinking the size of a computer. What do architects do? Design buildings, of course. A key privilege of a professional is being granted a monopoly in his field. But, as Garry Stevens writes in his 1998 sociological study of architecture, The Favored Circle, “since the products of architects and non-architects are functionally indistinguishable,

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